Operation CultShare is our passion project, born from an evening brainstorming session three years ago. From the very beginning, we wanted to do more than simply share pretty pictures from our travels—some taken together, some on our own. CultShare was meant to tell stories, to bring people, discourses, and cultures into focus—while, of course, still offering helpful tips and tricks for your own journeys.
But who are we, really? Helen and Joshua—a dynamic duo, brought together by a wide range of shared projects and a mutual passion for travel and photography.

Helen, who originally studied Arabic, traveled alone to New Zealand for the first time while still in school—and promptly caught the travel bug. Since then, she has explored many European countries as well as more unusual destinations such as Svalbard. Morocco holds a particularly special place in her heart, where she also spent a year studying. The goal of her travels is not only to pursue her passion for photography, but also to discover local cuisines and to truly get to know the land and its people. Along the way, she stays not only in hotels, but also in tents, on ships, or in hostels.

Joshua, an entrepreneur and art lover, has a deep connection to the United States—yet part of his heart will likely always remain in Belgium, by the sea among the dunes. He, too, knows countless European countries like the back of his hand. His travels revolve around people and places, art and culture, history, and deep immersion in a destination, always in search of new insights into everyday life. He is equally passionate about documenting his adventures through photography—also on his film camera, his greatest treasure.

Together, we navigate not only new places and stories, but also different ways of traveling. We hope you’ll join us along the way!