Our mission, values, and the story behind the project.

About Operation CultShare

Operation CultShare is a journalism project, a narrative project, a photography project, an art project — a project close to our hearts. It is a travel blog — but it is more than that. Here we tell stories about journeys, people, and places — but also about cultural transitions: about culture in all its interconnectedness, in its everyday presence, but also in its creative unfolding, in its economic dimension, and in its personal meaning.

Above all, however, we are interested in people themselves and in how they move through and find their bearings in a changing world: how cities transform, how spaces are designed, how images shape perception, how economic structures frame possibilities, and how travel can become a practice of attention — beyond consumption and surface impressions.

CultShare emerged, like so many travel blogs, from our own travels, from our passion for photography — and from conversations we shared. But there was always more. A desire to look behind the scenes, behind the structures and processes that shape all these places and images. An interest in understanding and portraying design decisions, social realities, ecological tensions, and economic frameworks. CultShare does not aim to provide definitive answers, but rather to create a space for observation, reflection, and open questions.

To this end, CultShare connects perspectives on design and space, art and visual culture, economics and society, as well as places in transition. At the same time, encounters with people, practices, and situations remain crucial— moments in which abstract processes of transformation become tangible in everyday life. Essays, visual narratives, interviews, and field notes stand side by side on equal footing.

CultShare views travel not as an escape, but as a form of attention — to details, contradictions, and connections. That is why we want to bring together curious readers with real lives, limited budgets, and big ideas: people who understand culture as lived experience, not as a finished product.

Cultural transitions, lived – is not only a guiding motto, but a working principle. Operation CultShare is not a completed project, but one in constant development — reflective rather than loud, critical without cynicism, and driven by the ambition to share perspectives that invite closer attention and perhaps a different way of looking at the world.